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Inventory before replacing
Start with the existing URLs, pages that receive enquiries and any downloadable material you still need. Identify what will remain, what should merge and what will need a redirect. Keep a map that connects old and new pages by purpose. Our practical recommendation is to test redirects and enquiry routes on the deployed site, including links in old proposals or campaign material.
Give each service a useful page
Google recommends content created to help people. For a service business, our checklist asks a page to explain the customer problem, proposed deliverables, required inputs and the next step. Use approved examples when available. Avoid filling a page with claims you cannot support or duplicating the same copy across dozens of cities. A specific, useful explanation helps a customer decide whether to enquire.
Google — Creating helpful contentConnect the Arabic and English versions
Google documents language-specific URLs and reciprocal hreflang links for localized content. Give each version its own URL and a language switch that reaches the equivalent page. Review both versions using real content: headings, buttons, email addresses, numbers and error states. Our recommended acceptance test follows the same enquiry through both languages and checks that typed information survives a language change.
Google — Localized versions of your pagesVerify the release, not just the preview
Check the deployed response status, canonical URL, metadata, public sitemap and language links. Missing pages should return a real 404. Confirm that public pages are crawlable and account or staff pages stay out of search. Verify Search Console ownership and submit the sitemap once the release is ready. Then review index coverage and enquiries over time rather than treating a successful build as evidence of search visibility.
Keep the same fundamentals for AI search
Google’s guidance for its AI search features points to established SEO and helpful content practices, rather than a special AI file or markup. Our recommendation is to keep important service information available as readable page content, with clear navigation and primary references where useful. Improve pages using actual questions from enquiries and search reports. Ranking or inclusion cannot be guaranteed by a redesign.
Google — AI features and your websiteThis is a project checklist. Search performance depends on the website, competition, relevant content and ongoing work; no implementation guarantees a first-place ranking.
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