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Write the offer before the assets
PalmX recommends a one-page brief naming the audience, offer, intended action and claims the company can substantiate. List approved product names, dates and terms before production starts. A website banner, social post and short video should each make sense in their own format. A proposed campaign could introduce a new service and lead to its enquiry page; the claim and call to action should stay consistent throughout that path.
Adapt each language with a reviewer
Agree the tone and terminology for Arabic and English, then ask a competent reviewer to check both. Review meaning, figures, names and the actual action requested. A literal translation may be too long for a title or may miss the intended tone. Keep the approved wording in a shared content sheet so later image, motion and website versions do not introduce conflicting claims.
Test mixed-direction text
W3C explains how bidirectional text can affect the display of mixed Arabic and Latin content. Check phone numbers, email addresses, product codes and punctuation in the actual layouts. Our practical recommendation is to use real examples in review and verify reading order, button direction and text expansion on a phone. In a video, review captions inside the safe area and at the intended export size.
W3C — Inline markup and bidirectional textKeep landing pages language-specific
Google’s localization guidance describes separate language URLs and links between corresponding versions. Connect each campaign to the appropriate language page, and give the visitor a usable switch to the other version. Our checklist checks that the landing page repeats the offer, explains the service and provides a working next step. Review the published destination before activating campaign links.
Google — Localized versions of your pagesHand over assets people can use
Agree the deliverable sizes, editing formats, font and image licences, review rounds and approval owner. Ask for a file structure that separates final exports from editable sources, with a simple guide to each format. Decide how you will measure the intended action, such as a completed enquiry, using tools consistent with your privacy choices. Use those results to improve the next brief instead of treating impressions alone as the business outcome.
Examples describe possible project scopes. Usage rights, production requirements and any advertising spend must be agreed separately for the project.
Discuss your project